The trade show organiser Clarion Events Deutschland has set up a top-class supporting programme with the event space ZOW_trend, the new lecture forum ZOW_update and a variety of special shows, perfectly supplementing a visit to the trade fair. The 22nd edition of the supplier fair for the furniture industry and interior fittings provides multifaceted opportunities for networking, exchanging ideas and opinions and the transfer of knowledge", states Senior Project Consultant Udo Traeger. "After all, numerous special exhibition areas and practicerelated lectures held by specialists in their particular fields reflect topical issues affecting the sector and invite visitors to engage in discus-sions."
When ZOW opens its doors in February, a successful blend of market leaders and innovative suppliers as well as an exciting supporting programme will be awaiting the visitors: The networking event in East Westphalia-Lippe (OWL) also provides its exhibitors and trade visitors with the opportunity to engage in the transfer of knowledge, networking and the exchange of opinions with its event space ZOW_trend, the new lecture forum ZOW_update and a number of special shows.
The lastest trends
The event space ZOW_trend in Hall 20 covering an area of some 500 m² acts as a first point of contact to find out information on the latest innovations and developments. This is where relevant topics, such as the Internet of Things, are ad-dressed in close collaboration with experts from the region, which is not only revolutionising the business world with its smart objects but also the living envi-ronment within our own four walls. The effects of this technology on our everyday lives were already discussed at the event ZOW_update "Connected Living" in Gütersloh last November. This issue will now be continued on the trend exhibition space of ZOW: There, trend expert Katrin de Louw of the agency Trendfilter will be presenting three living environments of the future under the headings "ON", "OFF" and "ON/OFF", and explaining the notion behind these headings in more detail during daily guided tours. In addition to innovative products, inspiring ideas and projects of institutes of higher education will also be showcased here, which have been taken on board within the framework of the project.
Despite the fact that the Internet of Things has, in theory, found its way into German companies and households, there have so far been few examples of practical applications to illustrate its potential. For this reason, visitors will be able to experience such technology at first hand on the trend exhibition space based on the example of the connected kitchen. A smart vision of the kitchen will be presented here in which the various skilled trades have been brought together to create a smart kitchen in a vendor-independent manner via a single technological platform.
Visitors will come across more than fittings, pull-out systems, semi-finished parts and paints and varnishes in Hall 21. This is where product groups such as additive manufacturing are to be found, which includes processes like 3D printing, already regarded today as an alternative to conventional production methods. A close look will also be taken at this technology in the new lecture forum located right next to the main entrance. At ZOW_update, well-known experts will be discussing issues currently affecting the sector, thereby building a bridge between theory and practice: Such topics will include the latest trends in furniture and fittings, 3D printing in the furniture industry, connected living, bioplastics, shopfitting or funding programmes for companies. The complete programme of lectures can be accessed on the ZOW website.
Visionary special shows
urfaces and wood-based materials are not the only distinguishing features of Hall 22-1. The exhibition essence | kitchen and special exhibition spaces on the subject of lightweight construction are accommodated here, which reinterpret the workshop character of ZOW. This is not only clearly illustrated by the open design of the VIP area but also by the inclusion of initiatives such as Interessengemeinschaft Leichtbau e.V. (igeL) - a consortium addressing the issue of lightweight construction - or Hochschule Ostwestfalen-Lippe (OWL) - East Westphalia-Lippe University of Applied Sciences. For instance, students have carefully examined an extremely rare "Frankfurt Kitchen" from the late 1920s with a view to developing creative design concepts for a trend-setting kitchen culture. The results will be shown alongside the original kitchen at the special exhibition space essence | kitchen.
The 25-metre-long and lightly curved lightweight table also originates from the University of Applied Sciences, which acts as a visual highlight and anchor point of this part of the exhibition. Due to its central location, it connects the special exhibition space Light&Function with the display area of Interessengemeinschaft Leichtbau e.V. (igeL), both of which are characterised by lightweight construction.
With their organic structure, the showcases of the table displaying various lightweight exhibits capture the unusual stand design of the igeL special exhibition area where ten members of the association will be addressing the issue from the point of view of materials. In contrast, the focus of the exhibition space Light&Function created by industrial designer Niko Ott will be on innovative technical solutions such as integrated induction or sensor modules for which consumer demand is continually growing. The topic of lightweight construction will be rounded off at Speaker's Corner close by where lectures will be held by Niko Ott, Professor Martin Stosch of Hochschule OWL and the associated companies of igeL.
With its clear focus on the exchange of knowledge and experience, the forthcom-ing ZOW provides the exhibitors and visitors with a high degree of value added – from design to production and logistics right through to product presentation.