News
Celebratory atmosphere in Bad Salzuflen!
ZOW 2010 brings together the Industry in East Westphalia
Despite the cold weather, snow and ice, the ZOW supplier fair for the furniture industry and interior design, which took place in Bad Salzuflen between 8 and 11 February 2010, was extremely well attended. 663 exhibitors from 35 countries attracted a considerably higher number of trade visitors to East Westphalia during the four days than in 2009. The number of admissions, which came to around 19,000, was higher than for a number of previous ZOW events. In addition, a further 11,500 visits, most of which occurred on the third and fourth day of the fair, were made by exhibitor teams visiting their suppliers.
Grey isn't just grey
Step into 2010 with a restrained use of colour
Each year, ZOW guarantees rapid communication of innovative ideas at the right time. Once again this February ZOW is returning to Bad Salzuflen to showcase the furniture trends of tomorrow. The products and innovations that will be on show at this year’s supplier fair East Westphalia reflect the wealth of creativity and innovative force of suppliers to the furniture industry and interior design.
Treating visitors like royalty!
ZOW exhibitors' services goes that little bit further
The European economy is again gathering momentum and ZOW in Bad Salzuflen is just around the corner. Around 600 companies from the international supply industry will use this opportunity to tap into the markets of Germany and Central Europe. Between 8 and 11 February 2010, they’ll be expecting audiences from the furniture industry and interior design, architecture and design. But suppliers won’t just be providing their visitors with the season’s product highlights; first-class service also comes as standard. After all, ZOW exhibitors are those who want to use their commitment to make possible the one thing that makes ZOW stand out from other trade fairs: a creative concept that focuses on the people.
Design and Architecture at ZOW 2010:
Architectural Lounge will be all about universal design
Everyone is eagerly anticipating the next ZOW supplier fair for the furniture industry and interior design. From 8 to 11 February 2010, visitors will be treated to modern design ideas in the furniture industry and interior design, trade fair construction and retail design, architecture and design and lightweight construction. The open architectural lounge (a-lounge) in Hall 23.1 provides an attractive starting point for architects, interior designers and designers. The programme for 2010 will focus on the exciting topic of the future, universal design.
ZOW 2010 in Bad Salzuflen with TrendLab
Forum for material and design competence in Hall 23.1
ZOW in Bad Salzuflen is a showcase for modern design ideas in the furniture industry and interior design, trade fair construction and retail design, architecture and design. Between 8 and 11 February 2010, ZOW organiser Survey provide exhibitors and visitors with “TrendLab”, a forum in Hall 23.1 which will present and effectively showcase trendsetting topics for the sector. This creative environment will give visitors a compact overview of the latest ideas and developments in materials, design and technology.
Big business in Bad Salzuflen
Deals will be made at ZOW 2010
The sales figures speak for themselves: two thirds of the stand area for ZOW 2010 have already been sold. The global players of the international supplier industry will be at the Bad Salzuflen trade fair centre between 8 and 11 February, as will a multitude of smaller, innovative companies from the sector, for whom ZOW provides a home. The German economy has been gathering momentum again and ZOW in Bad Salzuflen is the ideal industry platform from which to tap into the markets of Central Europe. It’s here that orders will be placed and deals made.
ZOW 2009: Positive signals for the sector
15 200 visitors came to Bad Salzuflen
ZOW, Trade Fair East-Westphalia , which ran from 9 to 12 February 2009, gave out lots of positive signals for the sector with its useful business contacts and plenty of interesting topics for the future. Featuring 619 supplier companies, the number of exhibitors was lower this year than in 2008, but this did not impair the quality of the trade fair. 15 200 visitors, around two thirds of whom came from German-speaking countries, came to Bad Salzuflen and once again made ZOW a business event and meeting place for the North and Central European market.
ZOW 2009: More exciting than ever before!
More than 600 supplier companies at Bad Salzuflen
This year, ZOW in Germany has a little something to celebrate. The 15th ZOW Zuliefermesse Ost-Westfalen is taking place at the Bad Salzuflen trade fair centre from 9 to 12 February. During the fair, more than 600 supplier companies from 35 countries will be presenting their new products and concept solutions for the furniture industry and interior design, trade fair construction and retail design, architecture and design on a surface area of 40 000m². About 16 000 visitors are expected to attend.
ZOW Specials 2009
The architectural lounge – THE meeting place
Bigger and more informative than ever before in 2009
The 'a-lounge' at ZOW 2009 continues to grow:
More specialist offers for architects and designers
There has been a real boost in the number of architects and designers visiting ZOW in Bad Salzuflen over the past three years. The organiser, Survey Marketing + Consulting is continuously increasing the attractiveness of ZOW for this target group through the numerous activities included in the social programme. At the next ZOW, the architectural lounge (“a-lounge”) in Hall 22.2 will be bigger and more informative than ever before.
Thoughts on the economic situation of the supplier industries
Lighting - flat laminates - fronts - fittings
Lighting (from Hera’s point of view)
The lighting sector is
facing declining OEM business with furniture manufacturers as
individuals are cutting back on purchases. In concrete terms, this
means declines in sales in single and double figure percentages,
compounded by an increasing risk resulting from the critical credit
rating of individual customers. Commercial credit insurers are handing
out fewer credit notes and warnings from credit agencies are putting a
strain on people’s willingness to supply products if there is a long
payment period. The risk of non-payment due to bankruptcy is on the
rise and the resultant cautiousness is not beneficial to an all-round
positive business development. In this vicious circle, cost increases
are putting pressure on the market, which is making the situation even
worse.
At Haus Aussel: Where ZOW began
It all started with four supplier companies
It all started with the four supplier companies Berg, Döllken, Egger and Westag & Getalit. They put on a presentation about themselves and their product highlights at the Haus Aussel design workshop in the East Westphalian town Rheda-Wiedenbrück which was at that time the platform on the regional supplier industry showcased new ideas. It was as a result of the focus weeks, which were the first of their kind to focus on visitors from the furniture industry and interior design, that the industry came up with the idea of organising a trade fair just for the supplier industry of East Westphalia. A name for it was quickly found: there was a MOW in Bad Salzuflen, so the new trade fair was to be called ZOW.
Lightweight construction at ZOW 2009
Lightness leads to innovative furniture ideas
The important topic of “lightweight construction” is put into focus at ZOW with an exhibition in Hall 22.2 that’s in a class of its own. Both young and renowned companies in the international supplier industry are presenting their latest solutions from lightweight construction, which will revolutionise the furniture and fittings world in the coming years. The offerings at ZOW also include a presentation by the Ostwestfalen-Lippe University of Applied Sciences and daily lightweight construction tours starting from the architectural lounge.
How to save time and money
RFID factory and logistics campus in Hall 19
Hall 19 at the ZOW trade fair East-Westphalia is about “logistics for the furniture industry”. Exhibition organiser Survey is inviting all interested exhibitors and visitors to the RFID factory and the logistics campus. The RFID factory is a project run by the Löhne-based software company “abaco Informationssysteme”, while the logistics campus is organised by the IWT Institute of Business Management and Technological Corporate Management of the Ostwestfalen Lippe University of Applied Sciences in Detmold.
Universal Design = Intelligent Design!
ZOW exhibition in the architecture lounge in Hall 22.2
Overengineering is out, Universal Design is in! The handling and operation of a product must be evident at first glance, be it a coffee pot, a camera or a cupboard. Universal Design is a form of design which is both aesthetic and functional and is not complicated by superfluous details. It aims to develop products which are equally suited to young and old, big and small and handicapped and able-bodied. At ZOW in Bad Salzuflen from 9 to 12 February 2009, visitors will be able to get an idea of what Universal Design really means. Ideas from the furniture supplier industry which make a statement.
ZOW 2009: Materialz - THE meeting place
Innovative materials for design and architecture
Visitors are invited to discover the exciting world of materials at the special Materialz show at ZOW in Bad Salzuflen from 9 to 12 February 2009. This innovative exhibition shows visitors from design and architecture, retail design and commercial construction, the furniture industry and interior design the huge diversity of creative material ideas for the product solutions of today and tomorrow. Materialz is the new information and inspiration platform for individual design ideas and is curated by the Cologne-based subsidiary of the world famous material library Material Connexion.
Combined package
How furniture makes life more entertaining
It’s hard not to think that furniture and modern entertainment systems are somehow meant for exclusive use only. Why else should industry continue to supply furniture that takes the old cathode ray tube TV sets which are long gone from the market, and why else do end customers still have to drill a hole the size of your fist into load-bearing elements to feed through the cabling? The fact that none of this has been necessary for some time now is evidenced at the new Mediapoint feature at ZOW in Bad Salzuflen. This special exhibition located in hall 19 demonstrates how these allegedly irreconcilable realms of technology function together.
Plug and live
How furniture makes life more entertaining
It’s hard not to think that furniture and modern entertainment systems are somehow meant for exclusive use only. Why else should industry continue to supply furniture that takes the old cathode ray tube TV sets which are long gone from the market, and why else do end customers still have to drill a hole the size of your fist into load-bearing elements to feed through the cabling? The fact that none of this has been necessary for some time now is evidenced at the new Mediapoint feature at ZOW in Bad Salzuflen. This special exhibition demonstrates how these allegedly irreconcilable realms of technology function together.
Universal Design = intelligent design!
Overengineering is out, Universal Design is in! The handling and operation of a product must be evident at first glance, be it a coffee pot, a camera or a cupboard. Universal Design is a form of design which is both aesthetic and functional and is not complicated by superfluous details. It aims to develop products which are equally suited to young and old, big and small and handicapped and able-bodied. At ZOW in Bad Salzuflen from 9 to 12 February 2009, visitors will be able to get an idea of what Universal Design really means. Ideas from the furniture supplier industry which make a statement.
RFID Factory at ZOW 2009
Barcodes are yesterday’s news, but RFID is the technology of tomorrow. RFID stands for Radio Frequency Identification, an identification technology based on electronic data exchange. With this technology you can quickly pinpoint the location of a product anywhere in your company without having to handle each item individually. After all, time is money! At ZOW in Bad Salzuflen from 9-12 February 2009, Horst Koitka, the managing director of Löhne-based IT company abaco, will be demonstrating together with his partners how RFID technology works. At the RFID Factory in
Hall 19, exhibitors and visitors alike can discover the benefits of this innovative technology.
The 'a-lounge' at ZOW 2009 continues to grow:
An extensive specialist programme for architects and designers
There has been a real boost in the number of architects and designers visiting ZOW in Bad Salzuflen over the past three years. The organiser, Survey Marketing + Consulting is continuously increasing the attractiveness of ZOW for this target group through the numerous activities included in the social programme. At the next ZOW, the architectural lounge (“a-lounge”) in Hall 22.2 will be bigger and more informative than ever before. With new special exhibitions and an extended specialist programme, it is THE attraction at ZOW for all interior designers and anyone else interested in design.
ZOW 2009: New ideas and new markets
The next ZOW in Bad Salzuflen, running from 9 to 12 February 2009, is eagerly anticipated. More than 400 furniture supplier companies from all over the world have already registered, and will be exhibiting the new products of the season in February 2009 just in time for MOW. The innovative force of the sector has not let up and signifies concentrated design competence; new sales markets are the focus of the supplier industry and are perfectly at home at ZOW. ZOW 2009 will be the showcase for modern design ideas in the furniture and interiors industry, architecture and design, trade fair and retail design, lightweight construction and logistics.
New spring date for M.O.W.: ZOW still the ideal sampling event of the year
From 2009 onwards, the M.O.W. Möbelordermesse Westfalica (Bad Salzuflen) exhibition will no longer be held in autumn, but in May instead. That means that ZOW (Zuliefermesse Ost-Westfalen) with its early date will remain the undisputed platform for suppliers to the furniture and interiors industry to showcase their newest products.
ZOW Bad Salzuflen: East Westphalia goes international - Highlights galore at 14th Zuliefermesse Ost-Westfalen
Thoroughly positive and constructive – that was the mood among exhibitors and visitors at ZOW Zuliefermesse Ost-Westfalen at the Bad Salzuflen Exhibition Center: this year’s industry gathering offered sophisticated presentations and provided participants with outstanding contacts. There was a huge response to the Architectural Lounge and events supporting logistics, lightweight engineering and direct print special features. 771 exhibitors from 34 countries assembled at the heart of the East Westphalian furniture industry on February 25-28 to display their design ideas for the furniture and interior design industries for the coming season.
ZOW 2008: international, innovative and intensive - The Top Event for the Furniture Industry in Bad Salzuflen
More than 750 exhibitors from 34 nations from
around the world are using ZOW between 25-28 February 2008 as the stage for
their product innovations for the furniture and interior design industries.
Halls 19-23 in the Bad Salzuflen Exhibition Center are fully booked and Hall
23.1 is also being used as an exhibition space for the first time. The total
floorspace for ZOW has therefore been increased to 45,000 m². Even greater
numbers of visitors are expected in 2008, as ZOW will be the only B2B platform
in Germany to provide a complete market overview for furniture industry
specialists in 2008.
ZOW 2008 - Top Event for the Furniture Industry - More than 700 exhibitors on Board / All Halls sold out
More than 700 international exhibitors are set to use ZOW 2008 as their official showcase to premiere their latest products for the furniture and interior design industries. All halls are fully booked, with Hall 19 which features “fittings” and Halls 22 and 23 – the traditional venue for decor printers – already sold out in the summer. More visitors are expected in 2008 than ever before, as ZOW will be the only B2B platform in Germany to provide a complete market overview for furniture industry professionals.
Rendezvous at the 2008 ZOW Architectural Lounge: Expanded Program of Events
Two years ago, the ZOW [East Westphalia Supplier Show] began staging events and focusing on special themes which are of interest to visitors from the architectural world. The spacious ZOW Architectural Lounge was a major attraction at the Bad Salzuflen Exhibition Center in 2007, and the 2008 show will build on this successful strategy. The “a-lounge” in Hall 20 will feature attractive partners and an expanded program of events.
Logistics - from life in the shadows to bathing in the limelight: Survey launches offensive at ZOW in Bad Salzuflen
It pays to invest in high performance logistics systems! A maxim which is equally valid for both the furniture and furniture supply industry. ZOW organizer, Survey, is seizing the initiative at the 2008 ZOW East Westphalia Suppliers’ Show to offer logistics suppliers from Germany and neighboring countries the opportunity to exhibit at the show. Invitations are specifically targeted at decision-makers who are logistics sector managers in the industry for a genuine added value experience for ZOW exhibitors and visitors.
ZOW 2008 nearly sold out: and other news about the ZOW supplier show
Six months before ZOW 2008 gets under way, the show which will be held next year on February 25th - 28th is virtually sold out. More than 85% of the space in Halls 19-23 at the Bad Salzuflen Exhibition Center has now been booked. Hall 19 featuring “Functional Fittings” was already fully booked in the summer. We have a similar situation in Halls 22 and 23, which are traditionally popular with décor printers and companies supplying finishes.
Product Award Event at ZOW 2008: M Technology Award enters its second Year
Last year, the “M Technology Award”, organized by iF (International Forum Design), was successfully premiered at ZOW – the Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] in Bad Salzuflen. Again in 2008, outstanding supplier products are to be honored on a broad international basis. Applicants are now invited to register.
ZOW in Bad Salzuflen 2008: Unrivalled in Germany
Around 700 international exhibitors used ZOW – Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] – in late February as their official showcase to premiere their latest developments for the furniture and interior design industry. Just under 16,000 visitors streamed into the sell-out exhibition center in Bad Salzuflen over the four show days. Even greater numbers are expected next year, as ZOW will be the only B2B platform in Germany to provide a complete market overview for national and international industry specialists in 2008.
FKM 2007 Visitor Structure Audit: ZOW awarded Top Marks by Trade Public
ZOW - Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] - has once again received top ratings from its trade visitors. That's the result of the FKM (Gesellschaft zur freiwilligen Kontrolle von Messe- und Ausstellungszahlen or Society for Voluntary Control of Fair and Exhibition Statistics) official visitor structure audit. The independent audit society questioned more than 1,000 national and international trade visitors in the ZOW exhibition halls in Bad Salzuflen over all show days (February 26 - March 1, 2007).
Trendsetters at ZOW 2007 in Bad Salzuflen: Furniture Industry Suppliers’ Showcase for Product Premieres
From February 26 through March 1, 2007, around 700 international exhibitors made the 13th ZOW - Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] their official showcase to premiere their latest developments. This significant show date in the German furniture industry's calendar for its current product development cycle attracted close to 16,000 trade visitors. Market experts were at the sold-out Bad Salzuflen Exhibition Center to bring themselves comprehensively up-to-date with supplier innovations for the furniture and interior design industries.
13th ZOW Bad Salzuflen: Successful show days in a professional atmosphere
Thoroughly positive and constructive – that was the mood among exhibitors and visitors at the 13th ZOW – Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] at the Bad Salzuflen Exhibition Center. This year’s industry get-together delivered both superior presentations and first-rate quality show contacts. The new special events were extremely well-received as was the range of initiatives promoted by organizers, Survey and their partners. In total, around 700 exhibitors from 36 nations presented their ideas for the furniture and interior design industries from February 26 to March 1.
ZOW 2007 in Bad Salzuflen: Large Array of Products and tomorrow's Technology
The next ZOW show in Bad Salzuflen is just around the corner. This inclusive, compact event will be held for the 13th time on February 26th - March 1st, 2007. Trade visitors will be treated to a wealth of themes and attractive presentations by approximately 700 exhibitors on more than 41,000 m2 of exhibition space. Anyone who wants to keep up with the latest developments in the world of supplies for the furniture and interior decoration markets will not want to miss ZOW 2007.
Fresh Ideas at ZOW 2007 in Bad Salzuflen: The Curtain goes up on the "Lucky 13th"!
Far from being a bad omen, the news from organizer Survey Marketing + Consulting (Bielefeld, Germany) on the 13th "ZOW - East Westphalia Supplier Show" in Bad Salzuflen is simply "house sold out". From February 26 to March 1, 2007, the trade platform for the furniture and interior design industries will present its most diverse program of special events to date.
Architects' Days 2007 at ZOW in Bad Salzuflen: Materials of the Future and innovative Design
Following on from the success of Architects' Day 2006, the next "ZOW - Zuliefermesse Ost-Westfalen" (East Westphalia Supplier Show) will include a dedicated Architectural Lounge with information for architects, interior designers and design professionals. Partners in the Lounge are the BDIA [German Interior Designers'/Architects' Union], the architecture journal DETAIL, Hanover-based iF International Forum Design and Material Connexion Cologne. The ZOW trade show takes place February 26 to March 1, 2007, at the Bad Salzuflen Exhibition Center.
Tomorrow's light-weight Furniture Solutions "lightweight.network" at ZOW 2007
A constant stream of new ideas and products from the furniture supplies industry continues to inject new stimulus into the interior furnishings market. Egger, Rehau and Hettich have joined forces in the "lightweight.network" to pool their expertise, give shape to a common vision and create a new set of synergies. The new development network is focused on light-weight design. The technology is ramping up now that frameless light-weight panels have gone into industrial production. The three member companies of the "lightweight.network" will present the product and its potential applications at ZOW in Bad Salzuflen on February 23rd - March 1st 2007.
M Technology Award - organized by iF: ZOW 2007 to premiere new Product award
ZOW - Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] - is the central innovation exchange for the furniture and interior design industry. It's where every year the industry catches up on new developments in furniture technology and design. Starting with ZOW 2007 in Bad Salzuflen, event organizer Bielefeld-based Survey Marketing + Consulting will be flagging up the future with the "M Technology Award", organized by iF (International Forum Design) - a new prize which recognizes outstanding supplier products on a broad, international basis.
Comprehensive Market Overview at ZOW: Diversity and Depth in every Product Group
ZOW - Zuliefermesse Ost-Westfalen, the furniture suppliers' show which takes place on February 26 - March 1, 2007, at the Bad Salzuflen Exhibition Center - will showcase a comprehensive range of product groups, and that's not just on paper. Trade visitors will find a wide choice of exhibitor products across all segments, and ZOW's capacity to provide the furniture industry with this kind of market overview is one that's rarely found at comparable trade fairs.
ZOW 2007 takes Shape: 80 Percent of Exhibition Space already allocated
Five months before the start of the annual ZOW – Zuliefermesse Ost-Westfalen 2007, which takes place at the Bad Salzuflen Exhibition Center on February 26 – March 1, 2007, event organizer Survey can report a healthy balance sheet for bookings: over 80 percent of last year’s exhibition space are already reserved.
ZOW 2007 in Bad Salzuflen: Architects home in on Furniture Supply Industry
For over a decade now, furniture suppliers and component manufacturers have come to ZOW – Zuliefermesse Ost-Westfalen (East Westphalia Supplier Show) – to showcase the industry’s latest trends and innovations. The Bad Salzuflen trade platform has developed into a leading driver for business and innovation across the whole industry. Now it’s the turn of the design professionals to discover the benefits of the trade forum for suppliers to the furniture and interior design industries. Following on from the successful ZOW Architects’ Day in 2006, next year there’ll be a ZOW Architecture Lounge with information (not only) for architects, interior designers and the design professions.
Business is blooming here!
East-Westphalia is Germany's largest and best known furniture center and is also the home of the ZOW - the Zuliefermesse Ost-Westfalen (East Westphalia Supplier Show). The magnetic allure of this trade show for the core region of Germany's furniture industry has for a number of years extended far beyond national borders. From February 26 through March 1, 2007 in the Bad Salzuflen Exhibition Center, the industry will again attempt to get close to its target market with product innovations and services.
2006 ZOW Visitors' Competition:
This year’s ZOW – the Zuliefermesse Ost-Westfalen (East Westphalia Supplier Show) for the furniture industry and interior design sector – didn't just present a broad palette of the latest product developments. Trade visitors to exhibition halls 19 to 23 in Bad Salzuflen/Germany also had the chance to encounter design classics – and to win one! Five Vitra Lounge Chairs and Ottoman now have proud new owners.
Record Number of Exhibitors at 12th ZOW in Bad Salzuflen
ZOW has had a makeover. After a mere five and a half months of construction work, suppliers to the furniture industry were delighted to present their product innovations for the first time at the extended and modernized exhibition center in Bad Salzuflen from February 20 to 23. More than 700 exhibitors from 39 different countries and about 16,000 international trade visitors made this - the biggest get-together so far for the furniture supply industry in East Westphalia - another successful event.
Traffic Congestion during ZOW 2oo6
Regrettably we were faced with exceptional traffic congestion on the second day of this year's ZOW show. We would like to apologize for this unpleasant situation even though the problems in question were in no way the responsibility of SURVEY, the event's organizer. In spite of further improvements to the infrastructure around the fairgrounds it was impossible to prevent the trouble from arising.
ZOW in Bad Salzuflen: Meeting Point for Trendsetters
Clear the stage for innovations from furniture suppliers! In the extended Bad Salzuflen Exhibition Center, around 700 German and international suppliers will display their latest developments at the ZOW Zuliefermesse Ost-Westfalen (Furniture Components Trade Fair) - for the furniture industry and interior design sector from February 20th - 23rd, 2006. More than 14,000 trade visitors are expected to attend this year's meeting point for trendsetters.
Fairground Expansion:
Construction work at the Bad Salzuflen fairgrounds is proceeding on
schedule. In parallel with the progress that the workers are making on
the new Halls 22/23, planning for ZOW 2006 is also well under way. The
East-Westphalian Fair for Suppliers to the Furniture and Interior
Fitting Industry, which will be held on February 20th - 23rd, will be
the first large-scale event to benefit from the infrastructure
improvements at the B239 highway. Organizer Survey Marketing +
Consulting (Bielefeld) is taking advantage of the expansion and
modernization project at the site to upgrade its ZOW show concept. A
reorganization of the layout will make things easier for exhibitors and
visitors, especially on peak days.
14,000 visitors at the 11th ZOW in Bad Salzuflen
One year after its tenth birthday in 2004, ZOW in Bad Salzuflen has now drawn to a successful conclusion: 566 exhibitors and 14,000 visitors marked the start of a new decade for the east Westphalian supplier trade fair from 21 to 24 February. With signs of an economic recovery in the furniture industry, the atmosphere in the three halls of the exhibition center on the B 239 was predominantly positive, especially as many exhibitors had already signaled an upturn in the business climate before ZOW.
ZOW 2oo5 in Bad Salzuflen gets underway with record participation
The attraction of ZOW - the furniture suppliers' show - is still undiminished after 11 years. A total of 566 exhibiting companies will again endorse the effectiveness of this b2b event from 21st to 24th February at the exhibition centre in Bad Salzuflen, where a host of new products, materials and systems will form the centre point. Both exhibitors and visitors use the special communications climate of ZOW as a welcome starter to their dealings. Now that the economy is moving in the right direction again after so many difficult years, confidence is high among this year's ZOW participants.
ZOW 2005 in Bad Salzuflen
From 21st to 24th February, the exhibition centre in Bad Salzuflen will host the eleventh edition of ZOW in grand style! Almost 600 exhibitors from 30 countries will use the renowned B2B event to launch and promote their latest supplies to the furniture industry, knowing that it is ZOW in Bad Salzuflen that represents the trend barometer for the coming season. As the latest economic figures show positive growth in the furniture sector, the optimism displayed by all participants is well founded, but exhibitors are doing all in their power to ensure that the optimism is not misplaced.