Clear, competent, consistent
The new look of ZOW

This theme can also be found in the key visual of ZOW 2012: A flipped open Swiss knife on a surface of precious, brushed metal. Instead of blades, scissors, etc., however, it shows typical supplier products of ZOW, such as fittings, surfaces and lighting systems. The concise motive stands for the clear ZOW concept, high quality, professional competence, as well as the modern orientation of the supplier fair for the furniture industry and interior design. The new claim “It’s where furniture is made.” refers to the significance of East Westphalia-Lippe as an important European furniture cluster.

The new key visual will be used consistently in all advertising elements of ZOW 2012. The homepage of ZOW, www.zow.de is currently being re-designed and will soon have the new ZOW look and become even more clearly arranged and user friendly. Managing director of Clarion Survey, Horst Rudolph, says: “We see ourselves as a service provider of the industry. With ZOW’s new CI, this self-understanding is to be brought across, and it will also raise awareness for ZOW’s unique profile among our exhibitors and visitors.”