News
ZOW in Bad Salzuflen 2008: Unrivalled in Germany
Around 700 international exhibitors used ZOW – Zuliefermesse Ost-Westfalen [East Westphalia Supplier Show] – in late February as their official showcase to premiere their latest developments for the furniture and interior design industry. Just under 16,000 visitors streamed into the sell-out exhibition center in Bad Salzuflen over the four show days. Even greater numbers are expected next year, as ZOW will be the only B2B platform in Germany to provide a complete market overview for national and international industry specialists in 2008.
ZOW in Bad Salzuflen is an annual event designed specifically for the supply industry and located in the precise region where its clientele is based. Since 1995, the trade platform has stood for the fast communication of new ideas at just the right point in time. The event traditionally scores highly with its broad and in-depth coverage of all cabinet furniture-related product groups, but the next ZOW is of very special significance to suppliers and their customers: in 2008, it will be the only industry show venue in Germany to feature in the product development cycle of the domestic furniture industry.Organizer, Bielefeld-based Survey Marketing + Consulting GmbH & Co. KG, therefore expects significantly greater exhibitor interest for the 14th ZOW and hence an even broader range for trade visitors across all product areas. Survey CEO, Peter H. Meyer, maintains that “Exhibitors and trade visitors will be drawing a thick red line around the dates of February 25 to 28, 2008, on their calendars. Those who don't make it to ZOW 2008 will almost certainly have missed the chance to catch the current production cycle in Germany.”