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ZOW 2007 in Bad Salzuflen: Architects home in on Furniture Supply Industry

For over a decade now, furniture suppliers and component manufacturers have come to ZOW – Zuliefermesse Ost-Westfalen (East Westphalia Supplier Show) – to showcase the industry’s latest trends and innovations. The Bad Salzuflen trade platform has developed into a leading driver for business and innovation across the whole industry. Now it’s the turn of the design professionals to discover the benefits of the trade forum for suppliers to the furniture and interior design industries. Following on from the successful ZOW Architects’ Day in 2006, next year there’ll be a ZOW Architecture Lounge with information (not only) for architects, interior designers and the design professions.

ZOW – located at the heart of the East Westphalian furniture production region – is the show that's central to the supply industry and an effective communications and business arena for all market participants. It’s at ZOW that decision-makers in the furniture production and supply industries meet to review product innovations and design solutions. And ZOW traditionally concentrates on the essentials, which are of course the products, the people and the contacts. Every year, it’s exactly the right time and the right place to review key trends, clearly and comprehensively presented. There’s a huge variety of products and services on offer at ZOW – in 2006, 710 (previous year 566) national and international exhibitors and over 40 product groups were represented at the Exhibition Center in Bad Salzuflen.

New Meeting Point: ZOW Architecture Lounge

The East Westphalia supplier venue attracts increasing numbers of national and international trade visitors year on year. This now extends right across the furniture sector, with the attendance by personal invitation of numerous regional architects, interior designers and design professionals at the first exclusive “ZOW Architects’ Day” in 2006. Following presentations from the experts and personal guided tours of ZOW including detailed product evaluation as well as discussions with the exhibitors, many of the participants were clearly impressed by the multitude and quality of the displays which had produced a wealth of new inspiration to benefit their own work.

Show organizer Survey Marketing + Consulting (Bielefeld/Germany) has responded to the positive feedback by further extending the program for this target group at the next ZOW. Scheduled for February 26 to March 1, 2007, the next ZOW will include a dedicated Architecture Lounge. On board as partners are the architecture journal “Detail”, Material Connexion Cologne and the International Forum Design (iF). And it’s not just the design professionals that can make use of this resource for meetings and introductions. Throughout the show, there will be a huge range of information available, trade-specific tours of ZOW, and - what’s more - the opportunity for an in-depth exchange of ideas among colleagues and partners. Â