News

ZOW in Italy 2009:
Italian Furniture Fitting Manufacturers vote for Verona

ZOW traditionally provides the furniture supplier sector with a highly effective market platform. ZOW Verona, the most qualified event in Italy on the international level, recently scored an important goal by enhancing its exhibitors’ list 2009 with some of the most important names from the furniture fitting sector: The presence of ZOW at this year’s Interzum and Ligna in Germany produced some important confirmations for the upcoming ZOW edition in Italy, scheduled from 21 to 24 October at Veronafiere.

Organizer Survey Marketing + Consulting srl is happy to announce that prestigious names such as Formenti & Giovenzana, Arturo Salice, Adar, Camar and Titusonic will take part in this year’s edition of ZOW in Verona. Along with these names, many other confirmations from companies of all ZOW product groups have been recorded within the last weeks, among them 3B, Florian Legno, Tecnoform, Polyrey/Resopal, Zimmer GmbH, Lualma Anodica, SAD srl, Consorzio 3CAD, and again Texsa, Inoxfim, 4Plus, Liana, Laguna, SRS/DE.MO, Energy Group, Guimer, S4 Technology, Sarhad Wood Industries and Al.Fer – to mention but a few. The updated exhibitor list is available for download at www.zow.it

Major Support for ZOW’s new Location in Italy

Five months before the event, more than 280 companies have already demonstrated trust in the upcoming exhibition in Verona and have included ZOW in their marketing strategies. The reasons for this success can be found in the peculiarities of ZOW, the only effective b2b event in Italy, offering concrete business opportunities and professional updating. From the beginning ZOW has distinguished itself because of the high involvement of the professional operators. Thanks to the great success experienced during the past ZOW editions, many companies have decided to demonstrate their continuous support of the ZOW brand and the effective and efficient concept in confirming their presence at the new location in Verona. This positive result was achieved also thanks to a strong promotional campaign, which was launched last October and will continue with constancy and commitment in the coming months. All these efforts are aimed to bring the highest possible number of exhibitors to Verona.

ZOW Verona: A Must for the Sector’s Professionals

Italian and foreign top decision-makers are expected to visit the ZOW, as Romano Ugolini, CEO of Survey Marketing + Consulting srl, point out: "We will bring the top buyers of the most important international furniture manufacturers directly to the fair. We think this strategy fully meets the demand to open international markets, so ZOW is directly responding to the specific needs of the market."

Furthermore, a full program of exhibitions and special events will bring under the spotlight Design, Materials, Technology and Innovation. Survey works together with prestigious design associations: Partners of the event this year are iF International Forum Design (Hanover) and the Italian design association ADI North-East (Associazione per il Disegno Industriale – Delegazione Nord-Est) as organizers of the M Technology Award 2009. This competition, open to all ZOW exhibitors and to the entire furniture subcontracting industry, is an annual award which aims to promote innovation in technology and design applied to supplier products and concepts for the furniture and interior design industries. The award ceremony will be held on the occasion of ZOW in Verona, 21 October 2009.

For four days the exhibition will offer the most comprehensive overview of components and accessories of the furniture industry. Therefore ZOW Verona 2009 is a “must” for all professionals in order to get the latest in technologies and innovative solutions in the all sectors of the furniture industry as well as the world of interior design.

For further information on ZOW Italy please visit www.zow.it

ZOW Verona is organized by Survey Marketing + Consulting srl, Rimini, Italy. Contact: www.zow.it - +39 0541783775 - info@zow.it