Main focus: Individualization of series-produced furniture

The trend toward the individualization of series-produced furniture is both an opportunity and a challenge.

In special exhibition areas and at forums, independent experts and exhibitors will shed light on the main focus of ZOW 2015 in all its various facets – from design, production and logistics through marketing and sales.

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New special exhibition area ZOW trend_works

In 2015, the newly created special exhibition area at the heart of ZOW will offer a hands-on display of visionary on-trend products that feature a range of new home design scenarios.

Furthermore, exhibitors and visitors can benefit from the wealth of experience gained by a new member of the ZOW team: Lidewij Edelkoort will tour the world's most important design and furnishing fairs scouting out the latest trends.

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