The Trade Show
It started with a vision: a new kind fo a meeting place with functions of a market place. It was designed to become an interface between supply and demand. It should be a real face to face forum for discussions between business partners. Far different from other marketing platforms with extensive representations. Nothing should obstruct the clear views to enable all participants to easily concentrate on the essentials. Since 1995 it is put in the heart of the Eastwestphalian furniture suppliers. In a transparent workshop atmosphere, with manageable, single exhibition areas, concentrated at a glance, ZOW is the ideal place to maintain contacts, to do business and develop new ideas.
Trade Show Centre (Messezentrum) Bad Salzuflen
Halls 19, 20, 21, 22.1, 22.2, 23.2
Benzstr. 23
32108 Bad Salzuflen
(Site plan)
Date and opening hours
6 - 9 February 2012, 9am to 6pm daily
Our service to you:
Entrance /admission
The admission for trade visitors is free. Reception and visitor registration, see the main entrance in hall 21
Parking
All parking lots at ZOW are free of charge. Almost all the parking spaces are located near the halls and are reserved for ZOW visitors and exhibitors. The remote parking lots are served by regular shuttle buses. The exact location of the parking (P) and stops, see (H), please consult the local map.
Exhibitor's directory
You will receive a free copy of the ZOW exhibitor's directory at the visitor registration. You can also get rfre copies at all other service desks and business centres. Both exhibitor directories (print and online) list the companies alphabetically and by product groups. The ZOW hall plan show also stand numbers.
Restaurants and Forums
Meeting places are the forums in the halls with catering for free ("Food for Friends"). Here you can expect depending on the time a rich selection of drinks, sandwiches and cakes. For more information on catering in the ZOW restaurants.
Photography
If you want to take pictures of exhibits, please ask the exhibitors for their permission.
ZOW 2012 Germany – Facts & Figures
Exhibition Space 2012: 34,500 m²
Exhibitors 2012: 700 Companies
Visitors 2012: 19,000 Persons
ZOW product groups*
(* = estimates base on average 2008 and 2010)
| Semi-finished products | 32% |
| Materials | 17% |
| Elements and systems | 16% |
| Fittings | 8% |
| Surfaces | 8% |
| Others | 6% |
| Interior decoration | 6% |
| Services | 6% |
| Chemical products | 1% |
Top 5 exhibiting countries, excl. Germany)*
Italy, Poland, Spain, Netherlands, Austria, Rumania
Top 5 visiting countries international*
Poland, Netherlands, Italy, U.K., France
ZOW Visitors
(* = estimates base on average 2008-2011)
Industry sectors (multiple answers permitted)*
| Kitchen furniture | 25% |
| Interior design / decoration | 26% |
| Suppliers | 23% |
| Office furniture | 17% |
| Living rooms / bedrooms / young living | 16% |
| Bathroom furniture | 15% |
| Furniture trade | 6% |
| Wood trade | 5% |
| Other sectors | 22% |
Job functions (multiple answers permitted)*
| Senior management | 41% |
| Marketing, Sales, Public Relations | 33% |
| Purchasing, procurement | 26% |
| Research, development, construction | 21% |
| Planning, Design | 20% |
| Manufacturing, production | 19% |
| Other areas | 50% |
International visitors*
| EU (excluding Germany) | 25% |
| Rest of Europe | 11% |
| Rest of world | 4% |
German visitors*
| Regional provenance within Germany | |
| From within 50km | 31% |
| From within 50 to 300km | 34% |
| From farther than 300km | 35% |